Recently the Boston Bruins launched a new digital network. This is one more sign of how the interaction of the fan and the organization is changing. Sports franchises can connect to even a casual fan in so many ways and in much more depth than they previously could.
Will sports franchises use social media to spread the news of their sustainability efforts? This is a very efficient way to reach many of their fans very quickly. Recently the LA Kings engaged fans on Twitter during their playoff run to the Stanley Cup Finals. Even Rainn Wilson noticed and requested a ticket which was sent to him encased in Jell-o.
What if this same effort was put forth to distribute information and to announce progress on efforts to be more sustainable? Many teams do not promote their efforts on their websites and unless you go to the arena or stadium you may not be aware of the impacts of your favorite team. It is time for organizations to stand up and encourage their fans to make a difference.
Solid post Wade! I’ve visited the yankee facebook site once or twice and follow lots of espn guys including Michael Kay and Stephen A Smith. The beginning of last year, I asked the Yankee organization about their sustainability strategy via facebook. no response…